Tag: digital-first strategy
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How QVC Is Reinventing Itself for a Digital-First Shopping World
For decades, QVC was a staple of living room televisions — known for enthusiastic hosts, product demos, and loyal customers who dialed in to order. But in today’s on-demand, digital-first world, shopping looks a lot different. Consumers expect speed, personalization, and convenience across every device. And surprisingly, QVC isn’t just keeping up — it’s evolving…